Online presence has become an absolute need for all businesses which they seem to acknowledge but little seems to be done beyond getting themselves a website and starting a few social media channels. Even where the businesses have online presence it is not surprising to see that some of the basics are not taken care of leading to loss of opportunities or risk of reputational damage. Here are the Top 5 things to review and consider about online presence

1. First Impressions

It is surprising to see many business websites are insecure. This can be a real put off for a visitor and can say a lot about the business itself. So, ensure your website is secure so that people feel secure and trust you as well.

2. Empty Sections

If you have sections such as testimonials, projects, or case studies on your website, please make sure you have some examples to share. If you are a start-up and don’t have examples yet, then better not to have a section at all. An empty section can be reputational risk.

3. Mobile Friendly

With 80% of users using a mobile device to search the internet in 2019, it is really important to ensure your website is mobile friendly in terms of usability , look and feel. Being mobile friendly and having apps can be a game changer.

4. Searchability

If anyone does a search for a product or service you offer, they should be able to discover you online. So, ensure you have completed the necessary search engine optimisations. Seek support from an expert as you do not need to try and learn it all.

5. Social media Properties

You do not need to use all the social media properties out there, instead you can choose to be on only those that would work for your business or product. Choose the right social media channels to ensure you maximise your offering and think about how you will maintain them on regularly.

It is not necessary that you have to remember all of the above and take care of it yourself. You can always seek help from a professional agency who can provide personal service and understand your business.