The Benefits of Email Marketing for Small Businesses

Are you tired of struggling to reach and engage with your target audience? Are you tired of spending money on traditional marketing methods that don’t deliver results?

It’s time to take a closer look at email marketing. The truth is, in today’s digital age, email marketing is one of the most effective and cost-efficient ways for small businesses to reach and engage with their customers.

But don’t just take our word for it, with the right strategies and techniques, you can use email marketing to increase sales, build stronger relationships with your customers, and ultimately grow your business.

Are you ready to unlock the full potential of email marketing? Here are some of the key benefits of email marketing for small businesses:


Email marketing is one of the most cost-effective ways to reach your target audience. Unlike traditional marketing methods, such as television or print ads, email marketing requires minimal investment, and you can reach thousands of potential customers with just a few clicks.


With email marketing, you can segment your audience and send targeted messages to specific groups of people. For example, you can send different emails to customers who have made a purchase in the past, and those who have not, or send different emails to customers based on their location or interests.


With email marketing, you can track and measure the success of your campaigns. This means you can see how many people opened your email, clicked on links, and made a purchase. This information can help you to improve your future campaigns and make data-driven decisions.


Email marketing software allows you to automate your campaigns, which means you can set up emails to be sent automatically based on specific triggers or actions. For example, you can send an automated email to customers who abandoned their shopping cart, or an email to customers who haven’t made a purchase in a while.

Increased Sales

By using the right techniques and strategies, email marketing can help to increase your sales. You can use it to promote new products, offer special deals, and even upsell to existing customers.

In conclusion, email marketing is a powerful tool that can help small businesses to reach and engage with their target audience, increase sales, and build stronger relationships with their customers. With its cost-effectiveness, targeting capabilities, measurable results and automation features, it’s a valuable tool that should be part of any small business’s marketing strategy.


However, creating and implementing a successful email marketing campaign can be challenging, especially for small business owners who already have a lot on their plate. If you’re feeling overwhelmed or unsure about how to get started with email marketing, don’t hesitate to reach out to us. Our team of experts is dedicated to helping small businesses succeed online and we would be happy to assist you in any way we can. Contact us today to schedule a consultation and take the first step towards email marketing success.

Email Marketing – Simple Solution to Keeping in touch

Most small & medium scale businesses come in contact with hundreds of leads and clients over a period of time but fail to keep in touch with these leads and past customers or remain on the top of their mind.

Businesses rely on customers’ ability to remember the service provided and recommend them to others or recall the business when such a service is needed once again. Businesses also lose the relationship they would have built with the customers or whoever they came in contact with and build on it further. This would also mean they lose out on offering any new products or services that may be relevant for the same customers.

For example a Gardner who also starts offering driveway cleaning or gutter clearing services can simply market their new service to existing customers and potential list with a simple email. Email marketing still holds a powerful punch with over 25% to 30% opening rates. Email marketing also helps the business share relevant product or service related information with their clients from time to time which can be very crucial. For example an Independent Financial Advisory firm can notify their clients of a Government Policy change that can impact their customers and hence prompt them to take action.

Businesses can leverage email marketing in various levels starting from sharing simple seasonal greeting messages to elaborate newsletters with useful information. Setting up a simple emailing solution can be either done by themselves are with support from a Digital Marketing Agency. Such email solutions also offer an excellent ability to tag customers allowing segmentation and targeted emailing opportunities.

We have been able to help clients set up such emailing solutions with segmentation which has now enabled them to not only remain on the top of customers mind but also regularly offer useful supportive content via these emails.

If you would like to know more please do not hesitate to contact us for a no obligation chat.

Call us on 07879 651732


5 Basics Of An Outstanding Online Presence

Online presence has become an absolute need for all businesses which they seem to acknowledge but little seems to be done beyond getting themselves a website and starting a few social media channels. Even where the businesses have online presence it is not surprising to see that some of the basics are not taken care of leading to loss of opportunities or risk of reputational damage. Here are the Top 5 things to review and consider about online presence

1. First Impressions

It is surprising to see many business websites are insecure. This can be a real put off for a visitor and can say a lot about the business itself. So, ensure your website is secure so that people feel secure and trust you as well.

2. Empty Sections

If you have sections such as testimonials, projects, or case studies on your website, please make sure you have some examples to share. If you are a start-up and don’t have examples yet, then better not to have a section at all. An empty section can be reputational risk.

3. Mobile Friendly

With 80% of users using a mobile device to search the internet in 2019, it is really important to ensure your website is mobile friendly in terms of usability , look and feel. Being mobile friendly and having apps can be a game changer.

4. Searchability

If anyone does a search for a product or service you offer, they should be able to discover you online. So, ensure you have completed the necessary search engine optimisations. Seek support from an expert as you do not need to try and learn it all.

5. Social media Properties

You do not need to use all the social media properties out there, instead you can choose to be on only those that would work for your business or product. Choose the right social media channels to ensure you maximise your offering and think about how you will maintain them on regularly.

It is not necessary that you have to remember all of the above and take care of it yourself. You can always seek help from a professional agency who can provide personal service and understand your business.

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