Email Marketing – Simple Solution to Keeping in touch

Most small & medium scale businesses come in contact with hundreds of leads and clients over a period of time but fail to keep in touch with these leads and past customers or remain on the top of their mind.

Businesses rely on customers’ ability to remember the service provided and recommend them to others or recall the business when such a service is needed once again. Businesses also lose the relationship they would have built with the customers or whoever they came in contact with and build on it further. This would also mean they lose out on offering any new products or services that may be relevant for the same customers.

For example a Gardner who also starts offering driveway cleaning or gutter clearing services can simply market their new service to existing customers and potential list with a simple email. Email marketing still holds a powerful punch with over 25% to 30% opening rates. Email marketing also helps the business share relevant product or service related information with their clients from time to time which can be very crucial. For example an Independent Financial Advisory firm can notify their clients of a Government Policy change that can impact their customers and hence prompt them to take action.

Businesses can leverage email marketing in various levels starting from sharing simple seasonal greeting messages to elaborate newsletters with useful information. Setting up a simple emailing solution can be either done by themselves are with support from a Digital Marketing Agency. Such email solutions also offer an excellent ability to tag customers allowing segmentation and targeted emailing opportunities.

We have been able to help clients set up such emailing solutions with segmentation which has now enabled them to not only remain on the top of customers mind but also regularly offer useful supportive content via these emails.

If you would like to know more please do not hesitate to contact us for a no obligation chat.

Call us on 07879 651732


5 Basics Of An Outstanding Online Presence

Online presence has become an absolute need for all businesses which they seem to acknowledge but little seems to be done beyond getting themselves a website and starting a few social media channels. Even where the businesses have online presence it is not surprising to see that some of the basics are not taken care of leading to loss of opportunities or risk of reputational damage. Here are the Top 5 things to review and consider about online presence

1. First Impressions

It is surprising to see many business websites are insecure. This can be a real put off for a visitor and can say a lot about the business itself. So, ensure your website is secure so that people feel secure and trust you as well.

2. Empty Sections

If you have sections such as testimonials, projects, or case studies on your website, please make sure you have some examples to share. If you are a start-up and don’t have examples yet, then better not to have a section at all. An empty section can be reputational risk.

3. Mobile Friendly

With 80% of users using a mobile device to search the internet in 2019, it is really important to ensure your website is mobile friendly in terms of usability , look and feel. Being mobile friendly and having apps can be a game changer.

4. Searchability

If anyone does a search for a product or service you offer, they should be able to discover you online. So, ensure you have completed the necessary search engine optimisations. Seek support from an expert as you do not need to try and learn it all.

5. Social media Properties

You do not need to use all the social media properties out there, instead you can choose to be on only those that would work for your business or product. Choose the right social media channels to ensure you maximise your offering and think about how you will maintain them on regularly.

It is not necessary that you have to remember all of the above and take care of it yourself. You can always seek help from a professional agency who can provide personal service and understand your business.

5 Reasons Why Your Business Needs Digital Marketing

As the business return to the New Normal it has been ever more important to review the ways they are reaching out to customers and make the most of their return on investment. Many traditional channels which served the advertising and marketing needs of businesses have either disappeared or become irrelevant.

Online and social media channels provide a golden opportunity for businesses of all sizes to use these to grow their business. A combination of Online presence, search advertising and social media advertising can bring the desired results for a business with a lot more return for their investment. Here are 5 fantastic reasons why businesses of all sizes should adopt Online marketing.

1. Nothing too small

At a time when marketing and promotional budgets are under pressure, Online medium allows business of all sizes to continue to promote even with smaller budgets. Budgets as small as £10 per day can also be considered.

2. To the right audience

With an ability to be able to micro-target Online marketing helps businesses target their potential customers rather than a blanket communication to the masses. For example a local business selling ladies shoes can promote to the ladies living within certain radius of their shop and of a certain age !

3. Personalised

Businesses can create many messages and serve the appropriate messages to the respective customers providing a high degree of personalisation. Personalising the message can go a long way in achieving conversions.

4. Track it – Measurable Results

Online promotions can be tracked and provide valuable information that can be used by the businesses in tailoring their communication as well as calculating the return on spend. You can see how many people viewed and interacted with your promotion.

5. 24×7 promotions

Unlike other forms of promotions Online promotions can run 24×7 with ability to even regulate the hours. You may wish to promote your coffee shop only during the time you are open thereby attracting those who are looking for it at that time.

Need help with your website or digital marketing?
Talk to an expert today or call us on 07879 651732

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