What is Search Engine Optimization and Why is it Important?

Search engine optimization is a process that focuses on influencing the visibility of a website in a search engine’s organic search results. There are many practices that follow these principles and their ultimate aim is to obtain a high ranking in the search engine results page. It can be beneficial for businesses of all sizes and types, organizations, and individuals.

All SEO activities must be driven by and large by keywords and keyword phrases, and other key-phrases relevant to the content for which you are optimizing.

The ultimate goal of any SEO campaign? To rank as organically as possible for your targeted keywords within your market segment.

The starting point for SEO is to assess the current ranking and visibility of a website in order to identify opportunities for improvement.

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